Ashwin Merchant
Partner
Ashwin has around 34 years’ experience in international trade consulting and country branding.
Ashwin has collaborated with diverse organizations in Switzerland and India to forge close bilateral ties between the two countries primarily in the areas of trade promotion and economic development, as also in tourism, academia and culture.
His in-depth understanding built over a span of 3 decades has seen Ashwin assist over 400 Swiss firms plan their business strategy for an India market entry. Ashwin has also helped over 100 Swiss firms set foot in the Indian market by helping them find local partners (agents, distributors, importers, etc.) and/or set up their own wholly owned subsidiaries.
With his close ties with the Indian Bollywood fraternity, Ashwin has also helped fashion Switzerland’s branding within the Indian travel and tourism sector through Press trips, Bollywood events and institutions of awards, all of which have received wide media coverage.
Ashwin’s network of contacts in India has seen him conceptualize, plan and execute visiting B2B and fact-finding business delegations, in addition to helping in official Swiss Government missions.
Ashwin is also a recognized speaker at various Indo-Swiss forums and visiting delegatons on the intricacies of doing business in India.
Ashwin has regularly undergone and been certified for various business and trade promotion courses conducted by Switzerland Global Enterprises, Zurich, which is the officially mandated partner of the Swiss Federal Ministry of Foreign Affairs and the Swiss Federal Ministry of Economy.