select * from casestudy where id="11" and status=1

Export Diversification Strategy Case 2

Case Study

Hungarian National Trading House (HNTH), aiming to identify short to mid term business opportunities across diverse sectors in India which can be presented to companies in the home country

Client Objectives

  • Analyse and assess business opportunities for Hungarian companies across multiple sectors with a focus on Agri-tech, Herbicides,  Processed Food, Wine, Material Handling and Waste Disposal Systems
  • Identification of market entry routes, import-export trends, distribution channels, infrastructural bottlenecks and key players operating in market landscape
  • Detailed assessment of sectors mentioned above and assess export potential of Hungarian products to India


  • Market Overview of Indian Agri-tech, Herbicides,  Processed Food (with an insight on Healthy Snacks, Confectionery  and Meat products), Wine, Material Handling and Waste Disposal Systems
  • Mapping of geographical hotspots for different products and analysis of product segment and prices
  • Identification of different stakeholders such as competitors in respective sectors, distributors, regulatory bodies, industry associations and key decision makers
  • Regulatory framework including tariff and non-tariff barriers, labelling, packaging and other specific regulations


  • Trade advisory reports on ten sectors submitted to client, which included detailed sectoral overview, competitor analysis, regulatory aspects and recommended market entry route(s)

Ongoing Support for HNTH

  • T&A is India representative of HNTH and provides a range of services which include market intelligence studies, partner search mandates, supplier sourcing, tender monitoring, representations at trade events and support activities to boost exports from Hungary to India