Case Study

Finnish solution provider of temperature controlled storage and transportation systems including insulated boxes, gel packs and gel pads

Social & Environment Impact Assessment

Client Objectives

In-depth overview of the Indian Temperature Controlled storage and transportation industry with a special emphasis on insulated boxes, gel packs and gel pads
Competition analysis including nature of competition, technology used by competition, and price bench-marking
Potential customer segments for example Quick Service Restaurants, dairy, frozen food an integral part

Methodology

Detailed research study entailing primary and secondary research to provide the client with a 360 degree overview of the industry including market sizing, long term growth prospects, growth drivers and key trends
Identified 4 key segments that can be potential customers for the client. Further, in-depth primary interviews were conducted to get a market feedback on client products and technology
Identified the most popular technology currently used in Indian TCL industry and advantages and disadvantages of the products and solutions used
Qualified list of potential customers which the client can use for initial marketing activities and early conversion

Outcome

The company is currently in the process of setting up their own subsidiary in India and currently has a fully functional warehouse in Northern India managed by T&A
T&A is the India representatiůe wherein seůeral pilot projects have been conducted to prove viability of client products and technology in Indian operating environment
The client is currently is in advanced stage of discussions with several food processing companies, online groceries and last mile delivery companies to provide TCL solutions