Logistics
Case Study

Finnish solution provider of temperature controlled storage and transportation systems including insulated boxes, gel packs and gel pads
Social & Environment Impact Assessment

Client Objectives
- In-depth overview of the Indian Temperature Controlled storage and transportation industry with a special emphasis on insulated boxes, gel packs and gel pads
- Competition analysis including nature of competition, technology used by competition, and price bench-marking
- Potential customer segments for example Quick Service Restaurants, dairy, frozen food an integral part

Methodology
- Detailed research study entailing primary and secondary research to provide the client with a 360 degree overview of the industry including market sizing, long term growth prospects, growth drivers and key trends
- Identified 4 key segments that can be potential customers for the client. Further, in-depth primary interviews were conducted to get a market feedback on client products and technology
- Identified the most popular technology currently used in Indian TCL industry and advantages and disadvantages of the products and solutions used
- Qualified list of potential customers which the client can use for initial marketing activities and early conversion

Outcome
- The company is currently in the process of setting up their own subsidiary in India and currently has a fully functional warehouse in Northern India managed by T&A
- T&A is the India representatiůe wherein seůeral pilot projects have been conducted to prove viability of client products and technology in Indian operating environment
- The client is currently is in advanced stage of discussions with several food processing companies, online groceries and last mile delivery companies to provide TCL solutions