Pharmaceutical
Case Study

Finnish Manufacturer of Invitro Diagnostics Reagents
Market Intelligence & Opportunity Assessment Study

Client Objectives
- Develop an in-depth understanding on the Indian In-Vitro Diagnostics (IVD) Reagents market
- Identification of market entry routes, competition mapping, customer analysis, distribution and procurement strategy of peer groups
- Detailed assessment of market trends and demand drivers in the sector, Indian import export dynamics for reagents and identification of target customers through preliminary interest qualification.

Methodology
- Market Segmentation & Sizing of Indian In-Vitro Diagnostic Reagents market: Based on Products, Medical Application, End Users
- Import Export Dynamics, market trends and demand drivers of In-Vitro Diagnostic Reagents in India
- Key foreign players in the Indian market, nature of presence and Product Portfolio offering of foreign players including distribution strategy
- Foreign Players as "Potential Customers" for the client in India
- Mapped 25 leading Indian IVD Manufacturers in India (focus on Reagents & Rapid Test kits), ascertained procurement channel and distribution strategy of Indian IVD Manufacturers for Antibodies and Antigens
- Preliminary Interest Qualification of IVD Manufacturers for sourcing reagents from the client

Outcome
- Detailed advisory which included in-depth sectoral analysis, target customer and competition analysis, distribution & procurement strategy and Indian market entry route
- The report also included detailed profiles including decision makers of major global and domestic reagent manufacturers and preliminary interest qualification for partnering with the client