select * from casestudy where id="17" and status=1

Medtech

Case Study

UK-based disposable surgical product company

Market Suitability Assessment

Client Objectives


  • Market suitability evaluation for disposable surgical products including surgical instruments and consumables.
  • Market size estimation for disposable surgical products in India vis-a-vis the imported disposable products

Methodology


  • T&A conducted a primary survey to understand the potential and end-customer usage of disposable surgical products in India
  • In-depth interviews with key stakeholders including leading private hospitals, diagnostic centres, Health care importers and Surgeons ( from top Private Hospitals) were under taken in order to establish the potential of disposable surgical products in India
  • A time series analysis of imported products in the segment and estimation of approximate market size for Disposable surgical products was conducted

Outcome


Market Suitability advisory report, which included recommendations for India entry, key challenges in the product segment and an estimation of the India market size

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