Case Study

Ukrainian Producer, Manufacturer and Exporter of Agricultural Products in the Indian Market

Opportunity Assessment

Client Objectives

Evaluation of current agricultural industry with regards to the ongoing demand-supply trend of certain agricultural products
Identification of market entry routes and various regulations, import-export trends, distribution channels and potential partners to set up warehousing and distribution network of agro-products
Comprehensive assessment of the approximate cost of warehousing and other logistical charges
Analysis of current margin level across different value chain i.e. wholesalers, distributors and retailers for different agro-products and devise a pricing strategy to supply to consumers at a competitive price.

Methodology

Market overview of Indian agriculture products with respect to their total domestic production, demand-supply gap, import trends and market pricing
Identify potential customer clusters – Wholesalers, retailer, small-scale Wholesalers, across various geographical regions including Delhi, Mumbai, Kolkata and Chennai
Map warehousing and customs clearance service providing companies
Regulatory framework and complexities, taxation policy, import duty, customs clearance, FSSAI clearance on imports and distribution of imported agricultural products

Outcome

Detailed analysis of demand-supply and production-import scenarios of selected agricultural products, product cost and regulatory structure, margin levels, target customer analysis and in-depth research on distribution models
The report also included detailed profiles of major domestic Wholesalers/distributors, private label manufacturers, retailers and institutional buyers