select * from casestudy where id="31" and status=1

Education Case 1

Case Study

North American Education Company

Client Objectives


  • Client had no prior experience of the Indian market and wanted to understand the market by mapping the K12 segment, identify potential target customers and potential investor groups
  • Company wanted to have a detailed assessment of the industry by building up a comprehensive database
  • Primary objective of the study was to assist the client to establish an inroad into the Indian K-12 segment with its portfolio of services

Methodology


  • In-depth research on the education sector with key focus on K12 segment
  • T&A research indicated the following segments as target customer/investor/partner groups: Private Equity focused on the education segment, Business Groups (who have plans to venture into education & who have set up educational institutions), Focused Educational Groups, Existing Schools, ICT Service Providers, Preschools, Real Estate developers and Architects who have experience in the education segment
  • A master database of 180 companies/institutions across above segments was prepared along with the key decision makers in each of these companies/institutions
  • The study was conducted through a funnel approach i.e. creation of a broad master database and then narrowing the list at the second stage based on interactions and feedback from each of the target players

Outcome


  • T&A contacted prospective target customers and held detailed discussions with the key decision makers and thereby generated qualified and actionable leads for the client
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