Case Study

Organizing a 4 - city Roadshow for a Tourism Board to promote various attractions and activities at the destination

Client Objectives

To educate travel fraternity with various activities, adventure, food, cuisines, new unexplored destinations and unique experiences

Methodology

T&A Consulting supported the tourism board in managing the event from site selection, organizing focused B2B meetings, logistics arrangement by managing the events with maximum expertise and even working on the post event follow ups
A dedicated team from the Tourism Industry with rich experience of sales and marketing was involved from the beginning till the execution of the project
A detailed report of the traůel trade partners identified for the roadshows was submitted to the board and the participants

Outcome

The roadshow was a successful event and witnessed 400 participants from the travel Industry. The strategy helped the tourism board to identify high-quality of agents based on the travel trends
The roadshow not only aided to increase the sales but has also helped in building new relationships and strengthening the existing the relations with prominent stakeholders of the industry