select * from casestudy where id="38" and status=1

Confectionery

Case Study

European manufacturer of herbal cough drops produced without use of any chemicals. The products are exported to more than 50 countries around the world and are known for its exceptional quality

Opportunity Assessment & Market Study

Client Objectives


  • An understanding of the Indian retail industry with key focus on supply chain management and control over channel partners
  • Identification of market entry routes, import-export trends, distribution channels and key players operating in market landscape
  • Detailed assessment of market Űith respect to profit margins and channel distribution
  • Legal adůise on mode of entry and product registration

Methodology


  • A detailed market intelligence study was conducted to help the client achieve transparency and influence on the local business in India, especially with reference to retail channels
  • The study included primary field visits and interviews of various trade channels to identify the flow of goods and anticipatory stock leůels in the market
  • Parallel to the market research, a comprehensive study was being undertaken to help the client in understanding the regulatory framework in India for importing herbal products produced in a foreign land
  • Discussions were held with high level government officials from DGFT, Ministry of Food Processing Industry and Ayush to get a clarification on regulatory and policy regime of herbal product registration in India  

Outcome


  • A detailed advisory report was submitted to the client, which included an in-depth research of the distribution models of the peer group products
  • The report also included a detailed legal advise for India entry strategy for the client
  • T&A is in the discussion with the company to set a foothold in India by liaising with the regulatory bodies for India set up
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