Automotive Components Case 2
Case Study

Leading European company with business in UK, Ireland, Europe, Middle East, and North America, manufacturing PVC extruded parts for the commercial vehicle industry
India Market entry

Client Objectives
- Conduct a market intelligence study to estimate demand potential for the client products in the Indian market
- Based on research findings, the client decided to identify a contract manufacturing partner and set up a legal entity in India

Methodology
- T&A conducted a detailed research on the commercial vehicle industry in India, current market dynamics, import export scenario, major players, and opportunities in the sector
- Research also provided an estimated market potential in the automotive and construction sectors
- Both primary and secondary methods were used to conduct research
- Primary research included telephonic interviews with key stakeholders in the potential partner companies
- Secondary research included study of industrial-specific journals, magazines, and media releases

Outcome
- T&A shortlisted 5 players in the Indian market and an agreement was signed with a company based in the Southern Indian automotive cluster
- T&A also provided India directorial services to the client for a period of 12 months