Case Study

Leading European company with business in UK, Ireland, Europe, Middle East, and North America, manufacturing PVC extruded parts for the commercial vehicle industry

India Market entry

Client Objectives

Conduct a market intelligence study to estimate demand potential for the client products in the Indian market
Based on research findings, the client decided to identify a contract manufacturing partner and set up a legal entity in India

Methodology

T&A conducted a detailed research on the commercial vehicle industry in India, current market dynamics, import export scenario, major players, and opportunities in the sector
Research also provided an estimated market potential in the automotive and construction sectors
Both primary and secondary methods were used to conduct research
Primary research included telephonic interviews with key stakeholders in the potential partner companies
Secondary research included study of industrial-specific journals, magazines, and media releases

Outcome

T&A shortlisted 5 players in the Indian market and an agreement was signed with a company based in the Southern Indian automotive cluster
T&A also provided India directorial services to the client for a period of 12 months