select * from casestudy where id="7" and status=1

Automotive Components Case 2

Case Study

Leading European company with business in UK, Ireland, Europe, Middle East, and North America, manufacturing PVC extruded parts for the commercial vehicle industry

India Market entry

Client Objectives


  • Conduct a market intelligence study to estimate demand potential for the client products in the Indian market
  • Based on research findings, the client decided to identify a  contract manufacturing partner and set up a legal entity in India

Methodology


  • T&A conducted a detailed research on the commercial vehicle industry in India, current market dynamics, import export scenario, major players, and opportunities in the sector
  • Research also provided an estimated market potential in the automotive and construction sectors
  • Both primary and secondary methods were used to conduct research
  • Primary research included telephonic interviews with key stakeholders in the potential partner companies
  • Secondary research included study of industrial-specific journals, magazines, and media releases

Outcome


  • T&A shortlisted 5 players in the Indian market and an agreement was signed with a company based in the Southern Indian automotive cluster
  • T&A also provided India directorial services to the client for a period of 12 months
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