Inward Investment

Attraction

Inward Investment Attraction (Outward FDI) is a specialised service designed for Investment promotion agencies who are targeting Indian Corporates as potential investors into their countries/regions.

Why inward investment attraction from India?

Magnitude of outward FDI from India has grown very rapidly over the past few years with India’s share in outward FDI (OFDI) from developing countries rising from 2% to 6%.

While India has become an attractive destination for foreign capital, the country is also becoming a significant source of outflows. Many Indian enterprises view outward investments as an important dimension of their corporate strategies, where they are seeking to internationalize their operations through horizontal acquisitions and Greenfield investments.

India’s overseas investment, which began initially with the acquisition of foreign companies in the information technology and related services sector, has spread to wider areas like manufacturing, financial and non-financial services.

How can we help?

  • We offer you a targeted investment attraction and promotion plan , analysis of outward investment & trends, opportunities, detailed follow up with high potential for outbound investment, generation of prequalified leads and sales & negotiation support for final settlement
  • As an organisation, we have created and actively maintain a database repository of pre-screened and classified listings of business establishments who may have overseas investment plans.
  • Our Market Intelligence ensures we always keep working closely with High Growth Companies in India. We also continuously study developing sectors at various forums. Consequently, we know which companies have an International play on their agenda.
  • T&A has institutionalized the process of relationships. It is our core business, our metaphorical “Bread and Butter”.

Lead generation process supports promotion of the respective country/region as an investment destination for Indian businesses and generate enquiries for T&A to follow up. The primary tools to generate enquiries will include:

  • Research Target Companies – Compile detailed database of key organizations active in across sectors in India. This would include key contacts and decision makers
  • Electronic Marketing - Direct Mailers to be sent to first shortlist of target Indian companies. Make best use of marketing and publicity materials available of the respective country/region
  • Industry Contacts - Existing contacts and networks our own resources will be brought to the party. Senior executives and leaders of businesses will be introduced to the opportunities presented by the respective country/region
  • Intermediary Marketing – T&A’s experience demonstrates that marketing to intermediaries is a vital tool for referrals and publicity

Process of identifying investment leads and securing a deal is often a long and protracted affair. Success hinges on building relationships over time. It is the strength of those relationships, coupled with a sound commercial offering from the respective country/region that will ultimately closes the deal. During this time we undertake various activities to support the decision making process:

  • Research Target Companies – Compile detailed database of key organizations active in across sectors in India. This would include key contacts and decision makers
  • Electronic Marketing - Direct Mailers to be sent to first shortlist of target Indian companies. Make best use of marketing and publicity materials available of the respective country/region
  • Industry Contacts - Existing contacts and networks our own resources will be brought to the party. Senior executives and leaders of businesses will be introduced to the opportunities presented by the respective country/region
  • Intermediary Marketing – T&A’s experience demonstrates that marketing to intermediaries is a vital tool for referrals and publicity
  • Preparation, Submission of Information Dossier
    Information Dossier and other marketing literature in line with action points identified during various discussions with potential leads. In majority of the cases the information dossier(s) is very specific to an individual company/lead. This also involves extensive interaction with the respective country/region team
  • Conference Calls
    Are held with identified companies/leads to track progress of their plans vis-à-vis investment plans outside India.
  • News Update
    Are provided to leads/companies, which is relevant to the company and helps keep the respective country/region team on top of the mind recall
  • Client Meetings
    Meetings with Indian companies/leads conducted to maintain the momentum of \previous discussions and progress discussions further
  • CRM Update
    This is an important action point to maintain records of all activities with the client. We will update the CRM system with all client related activities
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